Tuesday, October 13, 2009
Its a Disney world after all
Disney has announces its plan for world domination. While the rest of the retail world has been floundering in self pity Disney has formed an alliance with Steve Jobs to re image the hundreds of Disney stores...Apple and Dis. are turning retail into mini amusement parks with endless Apple interactive thrills, a walk thru a forest of talking trees that know your birthday, set off simulated fireworks and no doubt recommend the latest must have present. Your cashier has become a "guide" who conveniently carries along a super I phone which can process your plastic and print a receipt,[no more check out cues]. This is very well timed, with suburban shopping malls melting away in vacancies, this will make retail agents salivate with excitement. I must say it is about time that mall arrogance and outrageous per square foot charges receive their "comeuppance" no doubt that Dis will have the upper hand in lease agreements. I love this. This plan proves the point that even the most dismal economics create opportunity, the exploitation of children is another subject,but I must say this is a brilliant plan. The time has arrived to move forward, no more "mia culpas". Take a good hard look at your retail plan, be brave and take a risk, try something new to entice new customers,[especially young ones]. Its a new retail scene out there, get with it or get out of it.
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